1. Industry Competition
The promotional budget is closely related to how competitive is your industry. For example, if you are in the industry of selling used cars, it’s a very competitive market, and a budget of let’s say $300 a month would not be very effective. It would not be very effective, because the lower the promotional budget the longer it will take to get your website to the 1st page of Google search and boost your sales. One of the 1st things that we do for all of our clients is to determine the competition level and only after this is done, we are able to give a suggestion for a budget that would be the most effective.
2. Domain Age
One of the most important factors to determine how fast we will be able to get your website to the 1st page of a Google search is the age of your domain and its credibility. It’s much easier and faster to move older domains forward in Goole search, than recently created ones. At WSA, we love working with new businesses and projects, and this is why we offer the minimum cost of promotion with guaranteed results for domains that were created less than 3 months ago and websites that were just developed.
3. Popularity of Key Requests
The more competitive the phrase, the more complicated it is to promote. We always offer promotions on all phrases, and it doesn’t matter if they are high-frequency, low-frequency, or mid-frequency. Thus, we cover a maximum flow of visitors and go strictly to achieving the set goals. Promoting low-frequency and mid-frequency key requests, helps us improve the number of organic visitors to your website and it stimulates the Google algorithm to rank you higher on more competitive requests. Our goal is to bring you the most value for your budget, and that’s the reason why we have developed our own SEO strategy that ranks our clients higher at lower promotional costs.
⇑ When promoting low-frequency phrases, first results will be seen in 2-3 weeks.
⇑ When promoting mid-frequency phrases, first results will be seen in 2-3 months.
⇑ When promoting high-frequency phrases, first result will be seen in 5-6 months.
4. Number of Products and Sections
The cost is determined not only by the number of key requests but also by the number of sections and web pages that you want to promote. Promoting simultaneously multiple pages or sections will result in a bigger budget and longer wait time to get the top results. Perhaps, you would like to promote not more than 10 key requests. But for each of them, it is compulsory to create and optimize a separate page, because phrases are different. For effective promotion of key phrases like «kitchen to order» or «corner kitchens,» it is better to place them on different pages because this way Google algorithm will promote them much faster.
5. Is Your Website Ready for SEO?
It’s very important to understand that your website has to be 100% developed before you start SEO. We often come across websites that are still in their early stages of development, but their owners want to start promotion right away. The issue here is that it is very hard to promote a website that is still being actively developed. When everything is constantly changing, it’s very hard to develop an efficient promotion route, because each change to a webpage can cause delays and issues in the promotion. Before we begin promoting a new project, we always ensure that the website is ready internally and external. If we discover any major issue that would make the promotion less efficient, we help the client resolve it before launching the promotional campaign.